WORK EXPERIENCE

May 2022 – Dec 2024

Senior Brand & Marketing Designer | Adjust (AppLovin), Remote
B2B mobile marketing analytics platform for global enterprises

• Created strategic design solutions for enterprise-level marketing campaigns, supporting global product launches for a leading B2B mobile marketing analytics platform

• Developed visual narratives that transformed complex SaaS concepts into compelling, easily understood communication

• Managed multiple high-priority design projects simultaneously, from comprehensive campaign materials to critical sales enablement assets

• Collaborated with cross-functional global teams to produce on-brand visuals that drove pipeline sales and supported key marketing initiatives

Nov 2021 – Jun 2022

Senior Graphic Designer | Wonder Works Design Agency, Dublin
Integrated brand and design studio

• Led creative direction for client campaigns, introducing fresh design approaches that transformed brand presence and delivered strong campaign results

• Crafted impactful design solutions across digital campaigns, sales materials and brand communications that strengthened market positioning

• Built strong client partnerships through high-calibre creative work, leading to repeat business opportunities and strengthened relationships

Jun 2014 – Nov 2021

Graphic Designer | Principle Brand & Design, Dublin
Strategic brand and identity design agency

• Transformed brand identities for long-term clients through innovative design solutions that increased their competitive advantage

• Executed creative initiatives across diverse sectors (tech, finance, retail), elevating clients’ market presence through impactful visual storytelling

• Evolved strategic design approach over 7+ years, cultivating trusted client partnerships that transformed brand identities and drove measurable business impact across diverse sectors

Aug 2011 – Jun 2014

Graphic Designer | Conference Partners & Event Partners, Dublin
International conference & event management company

• Designed comprehensive marketing materials for 15-20 annual industry events and 12+ major international conferences, including booth designs and collateral, reaching audiences of 500-1000 attendees per event

• Developed standardised template system reducing production time by 40%, enabling rapid scaling of event deliverables and improving team efficiency
  
  

EDUCATION

Jan 2025 – Present

Google UX Design Professional Certificate
Coursera, Online | Part-time

Mar – May 2022

Professional Certificate in UI Design
UX Design Institute, Online | Part-time

Sep – Nov 2021

Understanding UX Design Certificate
UX Design Institute, Online | Part-time

Aug – Nov 2013

Institute of Creative Advertising and Design Upstart 2013
Successful candidate for the design training programme hosted by ICAD

Sep – Nov 2011

Diploma in Web Design (Distinction)
Institute of Business and Technology, Dublin | Part-time

Sep 2009 – May 2011

HND in Visual Communication (Distinction)
Ballyfermot College of Further Education, Dublin | Full-Time

Sep 2003 – Jun 2007

BA in English, Media and Cultural Studies (1st Class Honours)
Institute of Art, Design and Technology, Dublin | Full-Time

SKILLS & QUALITIES

• Proficient in Adobe Creative Suite (Illustrator, InDesign, Photoshop), MS Office and Canva with experience in Figma and motion design (After Effects). Familiar with collaboration tools including Slack, Asana, Dropbox and project management workflows.

• Strategic design problem-solver and concept developer, crafting impactful brand narratives

• Detail-oriented professional, transforming complex ideas into compelling visual solutions

• Skilled in digital illustration, creating custom visuals for marketing campaigns, brand assets and presentations

• Adept at innovating within brand guidelines, fostering creative collaboration and managing stakeholder relationships